Wednesday, August 26, 2009

How not to discourage drunk driving

Put out a bunch of radio ads with threatening sounds of jail cells clanging shut, and promising that all drunk drivers will be caught, as they're doing. Of course, anyone who has ever spent significant time in a bar has talked with someone who tells stories of driving drunk X many times without being caught; they know it's a fairly hollow threat, and it simply makes police look like goons.

What they should do; play the sounds of a funeral for a drunken driver, and then the sounds of a funeral for his victim. Explain that drunken driving causes about 16000 avoidable deaths each year. Close with a picture of the gravestone of Mary Jo Kopechne.

3 comments:

Marklark said...

Is it more than a chance that you included the last bit on the day that Teddy Kennedy passed? :^)

Bike Bubba said...

I'm trying to balance the concept of respect for the dead with the reality that this person bears great responsibility for almost every civic ill this country faces, yes.

Marklark said...

Thanks, I thought so.

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